Advertising should be all or nothing

Pure brilliance

The videos below are a snapshot of my all-time favourites - Several were created for traditional broadcast but found fame thanks to digital.

Ah, the benefits of engaging with an interactive audience ;-)

Essential reading

Just finished reading Here Comes Everybody by Clay Shirky - Seriously good stuff. See Clay’s interview with David Cushman of Brando Digital (previously at Bauer).

Also, Paul Carr’s Briniging Nothing To The Party is hilarious as well as insightful - This guy became a published author at 21, wrote the new media column for The Guardian aged 22 and had launched his own social network aged 25 with the view to becoming rich and famous… didn’t quite work as planned but his stories are awesome and he is at least halfway to fortune if his book keeps selling like it has done.

Keep an eye out - Every Single One Of Us: The Communication Ideal by Jonathan MacDonald.

JMac is a thought leader and good friend of mine whose opinions have shaped numerous curve pushing organisations. Formerly the Sales Director of Blyk, he is now doing serious things at Ogilvy and writes an utterly honest and brilliant blog.